About the event

Keyword research is the foundation of successful SEO marketing. In this webinar, you’ll learn how to find and choose the most effective keywords to drive traffic to your website using free, accessible tools.

Our expert presenter will teach you how to conduct effective keyword research for your business. This includes analyzing local and national search volumes, exploring SERP (Search Engine Results Page) features, identifying your customers' most frequent search terms and spotting keyword opportunities that can give your business a competitive edge. 

By the end of this session, you’ll know how to:

• Use Google’s built-in keyword research tools
• Target keywords locally, regionally, or nationally
• Find gaps in featured results and dominate the SERP
• Explore competitor keywords with Google’s developer tools
• Identify the keywords driving traffic to your site

SCORE National Webinars - Securing Our Future Together

For almost 20 years, SCORE has proudly provided free webinars to America's entrepreneurs, thanks to federal funding that has allowed us to serve millions of small business owners. As we face the proposed elimination of our federal grant, we're transitioning our webinar program to a fee-based model to ensure SCORE can continue delivering the high-quality business education you depend on.

Tell Congress: Protect SCORE’s Funding

SCORE’s funding is vital for small businesses in every state. Congress needs to hear from you why securing funding for FY26 is critical. Your voice matters—help us continue to support entrepreneurs nationwide.

Contact Congress Now

What You Will Receive With Your Webinar Registration:

Access to the Live Webinar – Join our featured experts to learn the latest business strategies, tips and tools to help you start, run and grow your business.

Exclusive Recording Access - Webinars are recorded and made available only to those who registered for the live event, allowing you to revisit content and learn at your own pace.

Resources & Materials – By registering for the live event, you’ll also receive access to the webinar slides and additional tools at the conclusion of the event.

RSVP to the event: https://www.score.org/event/how-conduct-keyword-research-your-business-website