Win Customers, Build Loyalty and Increase Sales With Emotional Intelligence
Tuesday, June 30, 2026 (10:00 AM - 11:00 AM) (MST)
Description
Winning new customers is important, but keeping them is what helps a business grow. Many small business owners focus on what they offer, what they know or what they want customers to do next. But building strong customer relationships actually comes down to making people feel heard, valued and understood.
Join Chuck Garcia, Columbia University professor, bestselling author and three-time TEDx speaker, for a practical webinar on how emotional intelligence can help you build stronger customer relationships, improve communication and create better business outcomes.
Drawing from timeless relationship-building principles and his experience teaching leadership and communication, Chuck will show you how self-awareness, social awareness, empathy and calm under pressure can influence the way customers respond to you and your business. In this session, you’ll learn how to use emotional intelligence to strengthen trust, improve customer interactions and create experiences that keep people coming back.
In this webinar, you will learn:
- How emotional intelligence can help you attract, retain and better serve customers
- How to shift your focus from selling to understanding what customers value
- How self-awareness and social awareness improve communication and trust
- How to use genuine appreciation without sounding forced or insincere
- How empathy can improve sales, service and difficult customer conversations
- How to stay calm under pressure and respond more effectively in challenging situations
Save your spot: https://www.score.org/business-education/win-customers-build-loyalty-and-increase-sales-with-emotional-intelligence/