AZ Tech Week - Starting a Small Business Sessions

Description

9:30 AM – How Personal Brand Turns Into Leads: A Practical System for Small Business Owners By Jet Set Productions

In this session, Jade Nangah, founder of Jet Set Productions, shares a proven system for turning your personal brand into a predictable pipeline of high-quality, revenue-ready leads—without gimmicks, complex funnels, or constant content creation. You’ll learn how to position yourself to command premium perception, reduce price sensitivity, and shorten your sales cycle, while converting visibility into trust before the first conversation so prospects arrive pre-qualified and ready to buy.

The session also breaks down why most lead generation strategies fail to deliver ROI and how to realign your positioning, messaging, and visibility to improve conversion efficiency. By applying this framework, you can increase lead quality and lifetime value, boost close rates and sales velocity, lower customer acquisition costs, and ultimately build consistent, scalable revenue growth.

Ideal for service-based small business owners, solo entrepreneurs, sales experts, and creatives. 

10:30 AM – Digital Foundations: Tools and Tactics for Small Business Growth By Katherine Williams

In this session, Katherine Williams, author of Marketing Your Small Business Locally, breaks down the essential digital tools small businesses need to establish a credible, professional online presence—one that not only supports daily operations but also strengthens their position when seeking funding or lending. Rather than chasing every new platform, this session focuses on building a streamlined, intentional digital footprint that demonstrates stability, organization, and growth potential to lenders and financial partners.

Katherine explores how to select the right tools for your stage of business, integrate systems across marketing, sales, and client experience, and avoid unnecessary tech complexity that can dilute your operational clarity. Attendees will walk away with a practical framework for creating a cohesive digital foundation—one that improves efficiency, builds trust, and signals financial readiness, helping position their business more favorably for future capital opportunities.

Ideal for small business owners, local businesses and service providers, and founders managing operations themselves. 

In partnership with:

We're getting out of the office! Join us for a social media panel and networking happy hour later on April 9th at Greenwood Brewery!

For the happy hour portion, tickets can be purchased HERE. Space is limited.