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TZID:America/Phoenix
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DTSTART:20070311T020000
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TZNAME:(UTC-07:00) Arizona
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DTSTART:20071104T020000
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DTSTART;TZID=America/Phoenix:20260616T100000
DTEND;TZID=America/Phoenix:20260616T110000
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Small Business Content Marketing – Planning and Creating Engaging Content
DESCRIPTION:Content marketing is a powerful tool for attracting and engaging your ideal audience\, but success requires a clear strategy. From planning and creation to distribution and measurement\, every step plays a role in driving results.In this webinar\, digital marketing expert Nicole McCullum will walk you through the key elements of an effective content marketing strategy\, how to produce engaging content and how to measure performance to enhance your tactics.Learning Objectives:Understand the role of content marketing in your digital marketing strategyLearn how to develop a content marketing planExplore key content formats and how to leverage them effectivelyDiscover how to measure content performanceSave your spot: https://www.score.org/business-education/small-business-content-marketing-planning-and-creating-engaging-content/
X-ALT-DESC;FMTTYPE=text/html:<!DOCTYPE html><html><head><title></title></head><body aria-disabled="false"><p dir="ltr" style="box-sizing: border-box\; border: 0px\; font-size: 18px\; font-style: normal\; font-weight: 400\; margin: 0px 0px 1em\; outline: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(111\, 111\, 114)\; font-family: Lato\, sans-serif\; font-variant-ligatures: normal\; font-variant-caps: normal\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">Content marketing is a powerful tool for attracting and engaging your ideal audience\, but success requires a clear strategy. From planning and creation to distribution and measurement\, every step plays a role in driving results.</p><p dir="ltr" style="box-sizing: border-box\; border: 0px\; font-size: 18px\; font-style: normal\; font-weight: 400\; margin: 0px 0px 1em\; outline: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(111\, 111\, 114)\; font-family: Lato\, sans-serif\; font-variant-ligatures: normal\; font-variant-caps: normal\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">In this webinar\, digital marketing expert Nicole McCullum will walk you through the key elements of an effective content marketing strategy\, how to produce engaging content and how to measure performance to enhance your tactics.</p><p style="box-sizing: border-box\; border: 0px\; font-size: 18px\; font-style: normal\; font-weight: 400\; margin: 0px 0px 1em\; outline: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(111\, 111\, 114)\; font-family: Lato\, sans-serif\; font-variant-ligatures: normal\; font-variant-caps: normal\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">Learning Objectives:</p><ul fr-original-style="box-sizing: border-box\; border: 0px\; font-size: 18px\; font-style: normal\; font-weight: 400\; margin: 0px 0px 0px 20px\; outline: 0px\; padding: 0px\; vertical-align: baseline\; list-style: disc\; color: rgb(111\, 111\, 114)\; font-family: Lato\, sans-serif\; font-variant-ligatures: normal\; font-variant-caps: normal\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;" style="box-sizing: border-box\; border: 0px\; font-size: 18px\; font-style: normal\; font-weight: 400\; margin: 0px 0px 0px 20px\; outline: 0px\; padding: 0px\; vertical-align: baseline\; list-style: disc\; color: rgb(111\, 111\, 114)\; font-family: Lato\, sans-serif\; font-variant-ligatures: normal\; font-variant-caps: normal\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;"><li dir="ltr" style="box-sizing: border-box\; border: 0px\; font-size: 18px\; font-style: inherit\; font-weight: inherit\; margin: 0px 0px 15px\; outline: 0px\; padding: 0px\; vertical-align: baseline\; line-height: 1.4\;">Understand the role of content marketing in your digital marketing strategy</li><li dir="ltr" style="box-sizing: border-box\; border: 0px\; font-size: 18px\; font-style: inherit\; font-weight: inherit\; margin: 0px 0px 15px\; outline: 0px\; padding: 0px\; vertical-align: baseline\; line-height: 1.4\;">Learn how to develop a content marketing plan</li><li dir="ltr" style="box-sizing: border-box\; border: 0px\; font-size: 18px\; font-style: inherit\; font-weight: inherit\; margin: 0px 0px 15px\; outline: 0px\; padding: 0px\; vertical-align: baseline\; line-height: 1.4\;">Explore key content formats and how to leverage them effectively</li><li dir="ltr" style="box-sizing: border-box\; border: 0px\; font-size: 18px\; font-style: inherit\; font-weight: inherit\; margin: 0px 0px 15px\; outline: 0px\; padding: 0px\; vertical-align: baseline\; line-height: 1.4\;">Discover how to measure content performance</li></ul><p>Save your spot:&nbsp\;<a fr-original-style="" href="https://www.score.org/business-education/small-business-content-marketing-planning-and-creating-engaging-content/" style="user-select: auto\;">https://www.score.org/business-education/small-business-content-marketing-planning-and-creating-engaging-content/</a></p></body></html>
LOCATION:
UID:e.4360.1472435
SEQUENCE:3
DTSTAMP:20260608T085335Z
URL:https://members.asba.com/event-calendar/Details/small-business-content-marketing-planning-and-creating-engaging-content-1743945?sourceTypeId=Hub
END:VEVENT
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